Apple to start making its own custom screens for iPhone and Apple Watch, ditching partners like Samsung

Apple to start making its own custom screens for iPhone and Apple Watch, ditching partners like Samsung. Apple Inc., is a multinational information technology corporation based in California, USA. The company produces consumer electronics, personal computers, and software. It is one of the largest IT companies in the world.

According to Bloomberg, Apple is aiming to start using its own screens for the iPhone and Apple Watch. The transition is expected to begin with the version of the Apple Watch Ultra released in 2024, the report says.

Apple relies on partners such as Samsung and LG for displays that it uses in the iPhone, iPad, and Apple Watch. The company’s move to start using its own custom displays in mobile devices represents a major “blow” to these partners.

The company aims to begin by swapping out the display in the highest-end Apple Watches by the end of next year, according to people with knowledge of the matter.

The screens upgrade the current OLED — organic light-emitting diode — standard to a technology called microLED, and Apple plans to eventually bring the displays to other devices, including the iPhone.

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Apple to start making its own custom screens for iPhone and Apple Watch, ditching partners like Samsung :

Apple Inc. is planning to start using its own custom displays in mobile devices as early as 2024, an effort to reduce its reliance on technology partners like Samsung and LG and bring more components in-house.

Apple’s project is being led by Wei Chen, who runs Apple’s display technology group within Johny Srouji’s Hardware Technologies division. The company has begun testing the microLED displays on an update to the Apple Watch Ultra, its new high-end sports watch, the report further added.

As per the report, this is a step Apple has been planning for years. The development of Apple’s own screens had been led by veteran executive Lynn Youngs within Apple’s hardware engineering division, but the work was shifted two years ago to the purview of Srouji, who oversees the company’s custom chip group.

Apple has designed the new displays and devised their manufacturing process, it will likely rely on an outside supplier to handle mass production.

Apple will still rely on an outside supplier to handle mass production of these displays, but it has “designed the new displays and devised their manufacturing process” entirely in-house.

The move comes as Apple is also planning to drop other partners such as Qualcomm and Broadcom for cellular modems, Bluetooth chips, and Wi-Fi chips. The company also, of course, moved from Intel processors to its own Apple Silicon processors for the Mac starting in 2020.

Frequently Asked Questions – FAQs

Is Apple planning to start using its own custom displays?

Jan 10 (Reuters) – Apple Inc (AAPL.O) is planning to start using its own custom displays in its mobile devices from 2024 onwards in an attempt to bring more components in-house, Bloomberg News reported on Tuesday, citing people with knowledge of the matter.

Will Apple start putting its own displays on the Apple Watch?

The push would reflect the company’s effort to be less reliant on other companies. Apple may start putting its own displays on the Apple Watch by the end of the year. Apple plans to begin its own custom displays on mobile devices starting in 2024, Bloomberg reported Tuesday.

Will Apple bring in-house screen components?

Screens for the Apple Watch and iPhone are next on Apple’s list to bring key components in-house, according to Bloomberg. Apple is reportedly planning to begin making its own custom displays for its mobile devices in 2024 in order to reduce its reliance on other suppliers.

Will Apple bring microLED screens to the iPhone?

As part of Apple’s custom display plan, the company would be making microLED screens in order to upgrade the current OLED screens used in the highest-end Apple Watches by the end of 2024. Eventually, Apple would bring microLED to the iPhone and other devices, according to the report.

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